I am writing a series on how people are programmed to react emotionally, conditioned to respond in specific ways. Most go through their lives doing exactly as they are programmed, from cradle to grave and never think about it, never realize they are controlled. So far the series is 4 parts and part 5 will be coming out soon.
Here’s a small excerpt from part 1.
“If you study marketing, what you find is that the core structure of marketing lies in a distorted study of psychology with the express intent of manipulation. In other words, it’s brainwashing on a massive scale.
If you look at a syllabus or course description of college marketing programs, you find references such as “customer engagement”, “consumer behavior and analysis”, “expanding value” (in other words, exaggerating claims) and so forth. You may have already heard such things as “creating a market”, “identifying a need”. What these things come down to means convincing people they need something they did not need last week.
Yet even that does not go far enough to explain how people are manipulated. One must understand that corporate news and political campaigns are forms of marketing. I’ve said before and say again, follow the money. Look at who is paying for advertising on a network. Look at who is donating money to campaigns.
Marketing is most frequently based on emotion. The emotion used most frequently is fear. Fear of social isolation. Is your breath fresh enough? Is your shirt white enough? Is your cologne as good as the next guy? Does your bra lift enough? (Look at old bra commercials, claiming to lift and separate and compare to push-up bras today.) Fear of pain. New insoles? How much pain medication can your liver withstand? Fear of illness. Fear of depression. In other words, using emotions to make you fear your own emotions.”