I’ve said this for years. Love (or what some interpret as such) is an addiction.
Not only that but so are chronic hate, fear, anger, anxiety and depression. We see this every day in our society, with these addictions fed by corporate media. Far too many people actively seek out the negative emotions daily, even hourly.
Likewise, love, sex, etc are fed by corporate interests seeking to capitalize on them.
Some of the best things we can do for ourselves means backing away from mainstream corporate influences which are literally designed and concocted with a psychological formula to incite specific emotions. Music, movies, TV shows, news, advertising are a form of brainwashing which condition people to respond a certain way to certain stimuli. It’s only when we reject the conditioning that we can change our own programming.